Sierra Leone Commercial Bank (MiYone) is a commercial bank that serves approximately 50% of the Sierra Leone's internet-savvy population. The percentage of Sierra Leone that is tech-savvy is about 43%, as many individuals are more comfortable with traditional methods and find many applications difficult to use.
The current application helps in the sending of money, issuing of cheques and payment of bills. But the brand has recorded a 32% drop-off rate. If that is the case, then we need to look at it from a user experience point of view.
Recreate the current mobile application and make internet banking available. The mobile application should be very simple and easy to use, breaking down the protocols and simplify the experience to improve overall usability.
Here, I will be highlighting the problems we discovered during ideation and research. Also, I will be writing about the solutions we arrived at that counter these problems. Let’s go!
The problems
The design related problems leading to drop-offs are;